Named 45, this new design concept showcases the brand’s future design direction for electric vehicles. It pays homage to one of the most iconic vehicles in Hyundai’s history, the Pony Coupe Concept. The concept reimagines the in-car experience in the age of electrification and autonomous technologies. 45 marks a new era for Hyundai by evoking emotional connections from the past to create a consumer lifestyle brand for the future of mobility.
Taking a look to the past is essential for moving forward, and the dramatic exterior styling of 45 excites the imagination and draws inspiration from the vehicle that first established Hyundai’s design DNA, the 1974 Pony Coupe Concept. The car’s name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further foreshadows the design direction of future EV models.
ⓒ 2019 Future Mobility of The Year Awards.
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